Who is Coaching For?

For years, coaching was thought of as something exclusive — a resource for executives, CEOs, or athletes aiming for the next big win. But that picture is outdated.

Today, coaching is for anyone who wants something different in their life — not just in their career. You don’t have to be chasing a promotion or managing a big team to benefit. Maybe you’re looking for more balance, clarity in your decisions, reasons for your procrastination, or the confidence to make a change that feels right for you. Coaching can meet you there.

During my training period, I worked with a practice client — a relative of one of my classmates. She had just retired when COVID hit. Suddenly isolated by restrictions and additionally sidelined by an injury, she found herself cut off not only from daily activity but also from several close family relationships that were strained.

Even though it was years ago, I remember her vividly. She was willing to lean into hard conversations, to explore her own awareness with curiosity, and to take small but meaningful steps toward change. Over time, she repaired relationships, planned a vacation with her husband, and — most importantly — reconnected with herself.

Her journey was a privilege to witness and reminded me of something I embrace as a coach: coaching is for everyone. And it might just be for you, too.

For some, coaching is about leadership growth. For others, it’s about navigating burnout, setting boundaries, or rediscovering what matters most. Sometimes it’s simply about creating space to see your life differently — with someone in your corner asking the right questions.

When we broaden the idea of who coaching is “for,” the impact multiplies. Coaching helps people move from stuck to supported, from going through the motions to moving with intention.

Because at its core, coaching isn’t about titles — it’s about people. And every person deserves the chance to explore what’s possible for them.